On the 21st of April, Google announced that it would provide a free option for its Shopping listings page. This is great news for online retailers looking to increase traffic to their site with a view to improving sales. It is especially beneficial for small businesses who may not have the budget to be able …
How to get the most free traffic from Google Shopping Read More »
Advertisers running paid advertising on multiple platforms often cross the problem of how to report on each advertising platform’s performance. This can cause issues because advertising platforms will have different metrics and slightly different ways of reporting conversions. a knowledgeable PPC freelancer or PPC agency should be able to help advertisers to interpret their data …
Why are Facebook and Google Analytics figures different? Read More »
If you’ve been doing PPC marketing for the past few years, you will be aware that Google has been gradually ushering in more automation and machine learning into their Google Ads platform. Google can automate many things in your Google Ads PPC account. Google Ads can now automate bidding, Display targeting, display ad creation, search …
How to turn off automated ad extensions on Google Ads Read More »
Businesses looking to increase the number of leads that they get from their website should know that running PPC advertising using Google Ads can be a very powerful way to get an immediate injection of leads. People searching on Google are looking for an answer to a specific question. If you can put your ads …
Are you running paid Facebook advertising campaigns? If you are, but you’re not running a remarketing campaign, then you’re leaving a lot of potential sales on the table. In this blog we’ll discuss what remarketing is and how businesses not using a PPC consultant can use it to increase the returns on their paid Facebook …
PPC advertising can be highly profitable on its own. Still, some advertisers often forget the other major benefit of PPC advertising – you gain a whole wealth of data on your website and how people are searching. This is especially true if your business is running Paid search advertising, or Google Shopping campaigns. PPC experts …
Whether you’re a small business or a digital marketer, a crucial aspect of succeeding with online marketing is to have the performance data to be able to make the right marketing decisions. Google Analytics is a free tool that advertisers can use to see how people interact with their website and also to get an …
5 Google Analytics reports for digital marketers Read More »
Working as a PPC advertising professional for a PPC agency means I’m knee deep analysing and working on my client’s PPC accounts using Microsoft Excel on a regular basis. Microsoft Excel is extremely powerful and has many features that can help a PPC professional to complete their day to day tasks much faster and to …
13 Microsoft Excel Formulas Every PPC Expert Should Know Read More »
Hanapin Marketing recently published a research document looking at where ecommerce marketers with in house PPC teams or a PPC agencies should put their PPC budget in 2019 and where they intend to put it in 2020. In this blog, I’ve summarised some of the main takeaways and my thoughts on where ecommerce marketers should …