Rashed PPC Consultant

Why are Facebook and Google Analytics figures different

Why are Facebook and Google Analytics figures different?

Advertisers running paid advertising on multiple platforms often cross the problem of how to report on each advertising platform’s performance. This can cause issues because advertising platforms will have different metrics and slightly different ways of reporting conversions. a knowledgeable PPC freelancer or PPC agency should be able to help advertisers to interpret their data …

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How to turn off automated ad extensions on Google Ads

How to turn off automated ad extensions on Google Ads

If you’ve been doing PPC marketing for the past few years, you will be aware that Google has been gradually ushering in more automation and machine learning into their Google Ads platform. Google can automate many things in your Google Ads PPC account. Google Ads can now automate bidding, Display targeting, display ad creation, search …

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Excel Formulas For PPC

13 Microsoft Excel Formulas Every PPC Expert Should Know

Working as a PPC advertising professional for a PPC agency means I’m knee deep analysing and working on my client’s PPC accounts using Microsoft Excel on a regular basis. Microsoft Excel is extremely powerful and has many features that can help a PPC professional to complete their day to day tasks much faster and to …

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