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eCommerce Businesses - Where to Place Your PPC Budget in 2020

eCommerce Businesses – Where to spend your PPC budget in 2020

Hanapin Marketing recently published a research document looking at where eCommerce marketers put their PPC budget in 2019 and where they intend to put it in 2020. You can download the report here. Whether you manage your PPC in-house or through a PPC agency, mapping out where to put the PPC advertising budget is something …

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Google Adds Similar Meaning Functionality to Phrase & Broad Match Modified Keywords

Google Adds Similar Meaning Functionality to Phrase & Broad Match Modified Keywords

Late in 2018, Google announced that amongst other things, Exact match keywords would now match on searches where the words used have the same meaning as a keyword. So for example, the keyword running shoes would be able to show for a search for running trainers seeing as though the meaning is similar. The update …

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