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Google Adds Similar Meaning Functionality to Phrase & Broad Match Modified Keywords

Google Adds Similar Meaning Functionality to Phrase & Broad Match Modified Keywords

Late in 2018, Google announced that amongst other things, Exact match keywords would now match on searches where the words used have the same meaning as a keyword. So for example, the keyword running shoes would be able to show for a search for running trainers seeing as though the meaning is similar. The update …

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