PPC

Advertisers running paid advertising on multiple platforms often cross the problem of how to report on each advertising platform’s performance. This can cause issues because advertising platforms will have different metrics and slightly different ways of reporting conversions. a knowledgeable PPC freelancer or PPC agency should be able to help advertisers to interpret their data …

Why are Facebook and Google Analytics figures different? Read More »

Businesses looking to increase the number of leads that they get from their website should know that running PPC advertising using Google Ads can be a very powerful way to get an immediate injection of leads. People searching on Google are looking for an answer to a specific question. If you can put your ads …

Six tips to increase leads with Google Ads Read More »

Hanapin Marketing recently published a research document looking at where ecommerce marketers with in house PPC teams or a PPC agencies should put their PPC budget in 2019 and where they intend to put it in 2020. In this blog, I’ve summarised some of the main takeaways and my thoughts on where ecommerce marketers should …

Where to put your PPC budget Read More »