Rashed PPC Consultant Wakefield, West Yorkshire
Profit focused approach to PPC (Pay Per Click) marketing
Whether you're looking for a PPC agency, PPC consultant, PPC freelancer or a PPC specialist in Wakefield, I've been doing PPC and digital marketing for a decade. Passionate about PPC management, I'll be the only PPC consultant you ever need.
10 Years in PPC & Digital Marketing
Based in Wakefield, I love working with success motivated businesses in the Wakefield and Yorkshire area. This includes the Dewsbury, Bradford, Castleford, Halifax, Huddersfield, Ilkley, Keighley, Otley, Pontefract, Pudsey areas. I’ve managed monthly PPC budgets anywhere from £250 – £250,000 across a wide variety of niches.
I’m Google Ads, Microsoft Advertising and Google Analytics certified. Get in touch and request your free PPC audit today – it takes thirty seconds.
A Profit Led Approach To PPC Management
To ensure that PPC advertisers in Wakefield, West Yorkshire are able to run profitable PPC advertising campaigns, I use a three-stage process. This process focuses on turning a profit rather than endlessly driving traffic.
Step one: Research – The first step is to carry out research on the Wakefield PPC landscape. I learn about your business and the PPC competitors operating in the Wakefield and West Yorkshire area
Step two: Targeted campaign creation – I use the insights gained from stage one to create highly segmented PPC campaigns that focus on increasing profits – not just traffic. Just choosing the right keywords is no longer enough. To create a successful PPC campaign for Wakefield businesses I look targeting the right locations, age groups, gender, devices, audiences and times of the day.
Step three: Account refinement – Your PPC advertising profits increase every month as you start to obtain performance data. I use the historical data obtained from running PPC advertising, my data analysis skills, my own in-house built tools as well as my automated reporting APIs to optimise and further improve your PPC marketing campaigns.
Search Campaigns That Combine Keywords and Audiences
Search campaigns in Wakefield have become tricky to make profitable without an intelligent PPC strategy. To ensure profitability, I combine the highly segmented and detailed keyword targeting with the right audiences for your niche. My approach to Search campaigns has resulted in one client increasing their leads by 355%!
Shopping Campaign Strategies That Maximise Revenue
For ecommerce businesses, a Shopping campaign is often the most profitable campaign type within Google Ads. My Shopping campaigns are structured in a way that groups similar performing products together. This enables me to apply the most accurate bid for each product group. I go further than optimising your Shopping campaigns and also look at optimising your product feed. Improving the relevancy of your product feed will result in your ads showing on better quality searches and a higher clickthrough rate. My approach to Shopping campaigns has resulted in one client increasing their revenue by 357%!
A Funnel Based Approach To Display Advertising That Actually Works
Display campaigns be difficult to make profitable. They are often the last campaign type that I recommend to my clients running PPC advertising on Google Ads. I focus on creating a funnel where customer interest is nurtured. It starts by making the customer aware of my Wakefield client’s brand. The second advertising campaign focuses on educating the customer about the benefits of doing business with my client. The final stage is to show the customer sales focused ad copy that is geared towards making them complete a purchase or get in touch.
Remarketing Campaigns That Tailor Ad Copy Based on Engagement
Wakefield businesses can benefit greatly from a Display Remarketing campaign. But most PPC advertisers in Wakefield implement to a basic Remarketing campaign implementation where all users are treated the same. This method of Display Remarketing is a good starting point, but it can only go so far. I identify several Remarketing audiences based on the level of interaction that the user has had with my Wakefield client’s business. I then advertise differently to each audience.
A Four Stage Funnel On Paid Social Facebook and Instagram Campaigns
Paid Facebook advertising and Instagram marketing can be a powerful way to Wakefield based businesses to educate potential customers and gain additional sales or leads. Facebook PPC campaigns allow businesses to be very granular with their audience targeting. For example, you can target a specific age group and gender in Wakefield area where the user is interested in cats. Or you can widen your net by targeting people based anywhere in the UK who have similar interests to your existing customers. As a specialist PPC consultant, I can help you create smart funnels that will guide your customers from making them aware of your brand to educating them about the benefits of your products or service as well as nudging hem to make a purchase on your site.
What Others Have Said About Me
PPC & Digital Marketing Blog
As a PPC specialist based in Wakefield West Yorkshire, I write about the changing PPC landscape regularly. Read my PPC blog to stay up to date with my thoughts on PPC advertising and digital marketing.