Rashed PPC Consultant Yorkshire
Profit focused approach to PPC (Pay Per Click) marketing
Are you looking for a PPC agency, PPC consultant, PPC freelancer or a PPC specialist in the Yorkshire area? With a decade in PPC and digital marketing, I'll be the only PPC consultant you ever need. Get in touch today - it takes thirty seconds.
10 Years in PPC & Digital Marketing
Based in Yorkshire, I love working with success motivated businesses in the Yorkshire area. This includes the North Yorkshire, East Yorkshire, West Yorkshire and the South Yorkshire areas. I have the relevant certifications required to run and manage successful PPC campaigns including Google Ads, Microsoft Advertising and Google Analytics.
I ‘ve managed monthly PPC budgets anywhere from £250 – £250,000 across a wide variety of niches. Get in touch and let’s chat about how I can increase your profits with PPC marketing.
A Profit Led Approach To PPC Management
To ensure that PPC advertisers in Yorkshire are able to run profitable PPC advertising campaigns, I use a three stage process. This process focuses on maximising profits, rather than driving meaningless traffic that wastes your advertising budget but brings back nothing in return.
Step one: Research – Before I even start PPC advertising for your business, I first carry out research on the PPC landscape within the Yorkshire the area in your niche. I investigate how your business can compete within the current PPC landscape. This may require restructuring your PPC campaigns, or it may require creating new PPC landing pages to name a few examples.
Step two: Targeted PPC campaign creation – Armed with the insights from step one, I create PPC campaigns that are guided by identified PPC strategy and are structured in a way that will make performance reporting easy. My PPC campaigns and repots focus on more than just obtaining meaningless traffic that may or may not result in sales. I focus on obtaining traffic that will increase your bottom line. If any traffic isn’t profitable, then it either needs to be removed or the strategy needs to be tweaked. I achieve this by targeting more than just the right keywords. I target the right locations, age groups, gender, devices, audiences and times of the day.
Step three: Account refinement – The final step is to go live with your new PPC strategy and continually refine your PPC campaigns as more performance data starts to come in. I use my data analysis skills, my own in-house built tools as well as my automated reporting APIs to optimise and further improve your PPC marketing campaigns. This means your PPC advertising profits increase every month as you obtain more and more data.
Search Campaigns That Target The Right Keywords & Audiences
My approach to Search campaigns has resulted in one client increasing their leads by 355%. As click prices increase on Google Ads, just targeting the right keywords for Search campaigns in the Yorkshire area are no longer enough.
To ensure profitability, today’s PPC strategy needs to combine the right keywords with the right audience lists. Once profitable audiences and keyword lists have been identified, I grow your PPC revenue by further expanding on your keywords and audience lists.
Shopping Campaign structures That Maximise ROI
My approach to Shopping campaigns has resulted in one client increasing their revenue by 357%. My ecommerce clients in the Yorkshire area often find that Shopping campaigns are the most profitable type of PPC campaign in their Google Ads account. My approach to PPC Shopping campaigns is to group similar performing products together. This allows for the right traffic to be funnelled into each product group and for each group to get the right bid.
Further to creating a targeted Shopping campaign, I optimise your product feed to improve relevancy. This results in your PPC Shopping campaign ads appearing alongside better-quality searches and a higher clickthrough rate.
Intelligent Display Advertising Campaigns That Actually Work
I focus on creating a funnel where the customer is nurtured from the awareness stage, right through to making a purchase. The ad format, audience targeted, and specific messaging used will differ for each stage.
The first stage is to get my Yorkshire client’s brand in front of people who may be interested in their product. Once the customer is aware of my client’s brand, I show them ads that educate them on the benefits of my client’s business. The third and final stage is to show the customer ads that push them to take an action on your site.
Display Remarketing That Puts Customers Back In The Sales Funnel
Yorkshire based businesses can benefit greatly from a a Remarketing campaign. But most PPC advertisers in Yorkshire don’t go far enough with their Remarketing campaign.
I break down your Remarketing audience into segments based on their level of interaction with your business. I then advertise differently to each audience.
A Funnel Based Approach To Paid Social Facebook and Instagram Advertising
Facebook PPC campaigns allow businesses to be very granular with their audience targeting. You can target a specific age group and gender in the Yorkshire area where the user is interested in cars. Or you can widen your net by targeting people based anywhere in the UK who have similar interests to your existing customers.
As a PPC consultant based in the Yorkshire area, I can help you create smart funnels that will guide your customers from not knowing anything about your business, through to becoming a customer. Paid Facebook and Instagram campaigns can be a powerful way for Yorkshire based businesses to build awareness of their brand and increase sales.
What Others Have Said About Me
PPC & Digital Marketing Blog
As a PPC consultant based in Yorkshire, I write about the changing PPC landscape Read my PPC blog to stay up to date with my thoughts on PPC advertising and digital marketing in general.